As a parent, there are a lot of lessons we want to teach our kids. Wash your hands, say please and thank-you and, perhaps more importantly, be thankful for what you have. As the mother of two young girls, this is a message I am constantly trying to instill in them, especially when it comes to food.

hunger1For many of us, having enough food on the table is something we take for granted. That’s why it drives me nuts when I see my kids wasting food. I can’t stand when they take a bite out of something and then push it aside. It also irks me to no end when they tell me they either aren’t really hungry for breakfast or just can’t decide what they want. As they get older I’m constantly trying to explain to them how important food is and how not everyone can have every meal, every day.

While it may be a hard concept for a seven and four-year-old to accept at first, I think they are starting to understand. They are beginning to become aware that there are families that struggle to get a meal on the table. They sometimes ask why their classmates get free meals at school. When I explain I can see the sadness in their little faces. Unfortunately, hunger2though, nearly half of eligible children do not receive free or reduced-price school breakfast. Alarmingly, 3 out of 5 Kindergarten thru eighth-grade public school teachers regularly report seeing students coming to school hungry.

As a mother, those statistics make me break my heart and make me angry that we aren’t doing better for our kids. If those stats also make you angry, there is a way you can turn your anger into action and help kids who need it most. You can make breakfast happen so kids can be hungry for more.

Safeway is launching a national “Hunger Is” campaign from September 1 through September 30 this year. This campaign aid childhood hunger efforts in America and is designed to raise awareness and money to help hungry children with a special focus on expanding breakfast programs.

It’s really easy to do your part. Purchase participating items at your local Safeway store like the one I shopped at in San Francisco. When you buy an item flagged with the ‘Hunger Is’ sign  in September 2016 it will trigger at least a $.10 donation which can add  up to $1 million nationally. So as you load up on Quaker Oatmeal, O Organics products, and hunger4Pepperidge Farm Goldfish for your family you will be fighting hunger. That money will help buy a lot of breakfast foods for kids in need. You can look for tags on participating items in your store. You can also donate at the cash register by adding $1, $3, $5 or any other amount to your bill.

If you really want to get your kids involved and help them to understand that hunger is a real problem for kids you may want to suggest they donate part of their allowance when you pay at the register. Can you imagine how much money could be raised if each child donated part of their allowance while shopping with mom at the Safeway in San Francisco? I can tell you it would be a lot of boxes of cereal! This is a great way for kids to feel like they are really making a difference and helping other kids.

The next time your child thinks about wasting a bowl of cereal at breakfast or remind them hunger3what hunger is and how there are countless kids who would do anything to get a decent breakfast. Then, take them to your local  Safeway  so they can help make a difference.

The “Hunger Is” campaign is led by the Safeway Foundation and the Entertainment Industry Foundation who will manage the local distribution of funds.

This is a sponsored conversation written by me on behalf of Albertsons Companies & Hunger Is. The opinions and text are all mine.